The birth of a special lineage.

2006 Lexus IS 350
The birth of the Lexus IS350 in 2006 heralded a bold new direction for the Lexus brand. With intense competition in the sports sedan market from the likes of BMW, Mercedes and Audi it was a lofty goal to create a special vehicle which could offer a new driving experience. It would need to have stylish elegance with a sporty appeal. It would need a refined and luxurious cabin to allow the driver to be one with the machine. It would need a responsive engine and an agile powertrain to deliver a dynamic driving experience. All of this would need to be packaged into a mechanically efficient and reliable platform which would offer something very unique in the ultra-competitive sports sedan segment. As a proud owner of a 2006 Lexus IS350 I can say that my vehicle exemplifies all of these qualities and more. Even after all of these years it is often unmatched by much more expensive cars in its class. There is now a new Lexus IS350 which offers a fresh new look and many more refinements but the original which started it all will always hold a very special place in my heart. :-)