Honda Celebrates Excellence at OpenRoad

Honda Celebrates Excellence at OpenRoad

August 16th 2022 | Sophia Cheng

OpenRoad Auto Group is pleased to announce three of its Honda dealerships, Honda Burnaby, Honda Brampton, and Surrey Honda have once again been awarded the Honda Driving Excellence (HDE) recognition this year. The HDE initiative program celebrates Canadian dealerships that demonstrate exceptional customer service and possess profound knowledge of the Honda brand. Each dealership is graded in several key areas in sales, service, finance, and of course, customer satisfaction feedback in order to be nominated or recognized.

To celebrate, OpenRoad hosted three special award ceremonies and staff BBQs this summer.

“This award speaks volumes to the dedication and talent our teams at Honda Burnaby, Honda Brampton, and Surrey Honda have for best-in-class customer service,” says Christian Chia, CEO of OpenRoad Auto Group. “The HDE has stringent and precise evaluation criteria and both locations have stepped up to the plate and more, time and time again. Congratulations to our hardworking team. We also thank our loyal customers at Honda Burnaby, Honda Brampton, and Surrey Honda for supporting and trusting us with your vehicle needs.”

 

HONDA BURNABY

Honda BurnabyTony Kan, Honda Canada’s Dealer Operations Manager, presents Honda Burnaby with its HDE award at a recent team BBQ. Honda Burnaby had the highest HDE ranking in Canada. In attendance included: Christian Chia, OpenRoad CEO, Mark Lin, President & COO; Tahir Ayub, Executive Vice President & CFO; Aly Jiwani, Vice President of Regional Operations & Area General Manager; and Ryan Muir, General Manager, Honda Burnaby.

This is Honda Burnaby’s third HDE in a row. 12 Pacific Zone dealers qualified for HDE; however, Honda Burnaby earned top marks at 325 or 98.5% of available points, giving them the additional distinction of “High Achievers Club” for the Pacific Zone. This score was top in the country for the program.

 

HONDA BRAMPTON

Honda BramptonAt a special Honda Brampton staff BBQ, Eduard Tstaturyan, Honda Canada District Operations Manager presented Honda Brampton with the HDE award. From L-R: Sabrina Costa, Sales Manager; Navid Mazloum, Service Manager; Mark Lin, OpenRoad President & COO; Tak Takhar, General Manager; John Paul Debarros, Financial Services Manager; Aly Jiwani, OpenRoad Vice President of Regional Operations & Area General Manager; Ricky Persaud, Parts Manager; Jas Singh, Sales Manager; Sargon Benjamin, Sales Manager; and Eduard Tstaturyan, Honda Canada District Operations Manager.

This is Honda Brampton’s fourth HDE in five years, providing customers with unparalleled customer service and knowledge.

“I am incredibly proud of our teams at Honda Burnaby and Honda Brampton for achieving Honda Driving Excellence once again and for at least three years running,” adds Aly Jiwani, Vice President of Regional Operations & Area General Manager, OpenRoad Auto Group. “We have some of the best of the best who continue to uphold and further OpenRoad’s high customer service standards. It was a pleasure to have the opportunity to celebrate alongside them this year.”

 

SURREY HONDA

Surrey HondaSurrey Honda achieved the #1 top sales volume in BC this year. In addition to receiving its second HDE in three years, the team came together to celebrate Surrey Honda’s 25th anniversary as a dealership and its first anniversary since joining the OpenRoad Auto Group family. In attendance included: Christian Chia, OpenRoad CEO; Sharon Rupal, Vice President of Regional Operations & Area General Manager, OpenRoad; Tahir Ayub, Executive Vice President & CFO, OpenRoad; Craig Simpson, General Manager - Western Canada, Honda Canada; and Neel Ahuja, Zone Operations Manager - Western Region, Honda Canada.

“Over the years Surrey Honda has made a place for itself in the community whether it be through various charitable initiatives or by being a familiar face for customers to come home to for their Honda needs,” says Sharon Rupal, Vice President of Regional Operations & Area General Manager, OpenRoad Auto Group. “I am so proud of the team and our accomplishments over the last year. It’s been an eventful year, especially with all the challenges and unexpected events. One of the accomplishments I am most proud of is our customer service and how we have consistently hit our CXI targets.”

 

Created in 2018, HDE is a Customer Experience based program that includes all areas of the dealership. Dealerships must achieve top marks in CXI, training, facility audits, process documentation, and mystery shops. In addition, they must work throughout the year to monitor areas of opportunity within the scope of customer experience and develop, monitor, and adjust action plans to address these opportunities.

About the Author

Sophia has been in the communications and public relations field for the past 15 years, specializing in media relations and overall strategy and planning for companies of all sizes. As OpenRoad Auto Group’s Communications Lead, she works closely with the marketing team on a variety of projects, campaigns, and new openings. In the summer, you may find her on a restaurant patio with a glass of wine in-hand and snacks on the table.

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