OpenRoad acquires fourth Toyota dealership with purchase of Peace Arch Toyota
January 22, 2019 (Surrey, B.C.) – OpenRoad Auto Group is proud to announce the company’s acquisition of Peace Arch Toyota in South Surrey, marking the dealership group’s fourth B.C. Toyota dealership and 28th automotive retail location. As of today, the dealership will operate as OpenRoad Toyota Peace Arch.
“We are honoured to continue the legacy and family success story of Peach Arch Toyota as a leading B.C. Toyota dealer in White Rock and South Surrey,” said Christian Chia, CEO of OpenRoad Auto Group. “We look forward to maintaining the dealership’s excellent reputation for offering superior customer service, being a committed community partner, and a great place to work.”
Located at 3174 King George Highway in South Surrey, Peace Arch Toyota is an award-winning Toyota dealership that has been proudly serving White Rock and South Surrey customers since 1966. Under the leadership of the Vines family, the dealership was awarded Toyota’s highest honour for excellence in customer service, sales volumes, and market penetration. The dealership has also earned the prestigious President’s Program Award an impressive five times.
Peace Arch Toyota also has a strong reputation for being a dedicated community partner through its many charitable donations to the Special Olympics, the Canada Cup Softball Tournament and the Peace Arch Hospital Foundation. As the new owners of Peace Arch Toyota, OpenRoad is committed to continuing those traditions and starting many more.
OpenRoad began its partnership with Toyota in 1978, when the company opened its first Toyota showroom on Granville Avenue in Richmond. In 1985, the dealership moved to its present location in the Richmond Auto Mall, where it was renamed OpenRoad Toyota Richmond. OpenRoad later acquired OpenRoad Toyota Port Moody and most recently, OpenRoad took over Sunrise Toyota which has since been renamed OpenRoad Toyota Abbotsford.
The company is currently building what will become Canada’s largest Toyota dealership and the new home of OpenRoad Toyota Richmond. The impressive 205,000 square foot, mega-facility will incorporate the most advanced technological features and environmental systems, while housing the country’s largest Toyota showroom and service centre. The new OpenRoad Toyota Richmond dealership is expected to open in late 2019.
Peace Arch Toyota will soon be rebranded as OpenRoad Toyota Peace Arch. OpenRoad will also bring its signature Club OpenRoad loyalty program and associated service and events benefits to its new South Surrey and White Rock customers.
For more information visit, openroadtoyotapeacearch.com.
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,400 associates representing 20 quality automotive brands at 28 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
Tanis Sullivan Communications
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British Columbia’s largest automotive retail group is expanding once again with OpenRoad Auto Group’s acquisition of Sunrise Toyota in Abbotsford. This latest addition marks OpenRoad’s 27th retail location, third Toyota store, and first dealership in Abbotsford.