OpenRoad Audi more than just your regular dealership

OpenRoad Audi more than just your regular dealership

October 3rd 2016 | Benjamin Yong
OpenRoad Audi Burnaby racetrack wall
The wall inside the new OpenRoad Audi store has been designed to resemble a road surface at a racetrack. Photos by Benjamin Yong.


From its corrugated aluminum façade to the curved “racetrack” wall inside, there’s nothing quite ordinary about one of OpenRoad Auto Group’s newest dealerships, OpenRoad Audi in Burnaby.

First welcoming visitors last May with a grand opening on June 23, the massive store is the second largest in Canada — two-and-a-half times bigger than the former location on Boundary — and was constructed using Audi’s AG’s “terminal” styling concept. Basically, similar techniques applied in automobile design have gone into the building as well.

OpenRoad Audi Burnaby facade

For instance, there are huge windows several metres tall, aerodynamically shaped and featuring both sharp and soft angles where the edges meet. When the sun is out and things get a little too toasty inside, shades automatically lower down according to the amount of light passing through.

Besides glass, most of the outer shell is composed of countless sheets of perforated aluminum forming a unique and unmistakable mesh pattern, a nod to Audi’s penchant for using the strong and lightweight metal in its automobile construction (cue the 2017 Audi Q7 and its 41 per cent aluminum body).

OpenRoad Audi Burnaby racetrack wall closeup

Inside the doors, the performance-inspired theme continues. There’s a blacktop-covered racetrack, complete with a banking corner and lights representing lane markers, spanning the entire length of the sales floor.

OpenRoad Audi Burnaby customer lounge

Up above behind the track wall is a quiet customer’s lounge where people waiting can read or work in a quiet, comfortable environment. On the same level in the boardroom, prospective buyers can use an iPad to configure an Audi exactly the way they want it, from wheels to paint colour, and then view their choice on a large high definition monitor.

OpenRoad Audi Burnaby used car turntable

Other highlights of the facility include an 18-vehicle showroom, compared to 11 previously, a 24-bay drive-through service garage and an indoor used car showroom on the third floor. And those gorgeous shots of the used cars you see on the website? They are taken in an in-house speciality photography studio boasting a turntable, which a vehicle to be slowly spun 360-degrees so every angle can be professionally captured.

OpenRoad Audi is located at 3701 Lougheed Hwy in Burnaby, and is open daily. Visit openroadaudi.com for hours and information. 

About the Author

Benjamin Yong is a freelance journalist and communications professional living in Richmond, B.C. He is often found writing about cars and the auto industry, amongst other things, or driving around in his work-in-progress 1990 Mazda MX-5.

Twitter: @b_yong
Instagram: @popuplights