Toyota Corolla: Celebrating 25 years of made-in-Canada success
Eleventh generation of iconic vehicle to roll off TMMC's Cambridge assembly line
TORONTO, ON., (June 7, 2013) ? In 1988, Toyota Motor Manufacturing Canada (TMMC) opened a manufacturing plant in Cambridge and produced its first car a four-door Corolla sedan.
Twenty-five years and more than three million manufactured Corollas later, TMMC remains as busy as ever producing the world's number-one selling vehicle of all time, with more than 1.3 million Corollas sold in Canada.
This great Canadian success story continues with the start of production on the eleventh generation of the Corolla, and sales of this new 2014 model at Toyota dealerships from coast to coast.
"The Corolla has been redesigned and reengineered, with a striking new design, a high-quality finish inside and out, new technology that's almost unheard of in the compact sedan segment, and dynamic driving performance," said Seiji Ichii, President and CEO, Toyota Canada Inc. "But one thing has not changed this vehicle will carry on the Corolla's longstanding tradition of unsurpassed quality, durability, reliability and lasting value. Of all the Corollas we have sold in Canada over the past 20 years, more than 80 per cent of them are still on the road today."
The Corolla has been at the heart of TMMC's operation year after year since 1988. To date, TMMC has produced more than five million vehicles. The milestones of the two millionth (2004), three millionth (2007), and four millionth (2010) vehicles assembled at TMMC were all Corollas.
"Twenty-five years ago, TMMC started in Cambridge with about 1,000 people. Today we are a proud company of more than 7,000, but we still think of ourselves as a small community of passionate and dedicated team members who take great pride in the exceptional vehicles we manufacture," said Brian Krinock, President, TMMC. "With the new Corolla, we will continue to assemble this vehicle to ensure it delivers Corolla's reputation for quality and value."
Toyota Motor Manufacturing Canada Inc. has been building quality vehicles in Canada for more than 25 years. TMMC produces the Toyota Corolla, Matrix, RAV4 and RAV4 EV vehicles and the Lexus RX model in assembly plants located in Cambridge, ON and Woodstock, ON. The TMMC Lexus plant has received top J.D. Power and Associates plant quality awards for three consecutive years. For more information about Toyota Motor Manufacturing Canada, visit www.tmmc.ca