Our Story

We believe there is a better way, and that a better car buying and ownership experience comes from continually looking and listening for ways to be better.   

Since launching our identity as OpenRoad Auto Group in 2000, we have grown to be one of the largest and fastest growing automotive retail groups in Canada. More importantly though, we are proud to be recognized as an automotive group that is seeking to modernize the car buying and ownership experience. We are always working on making it better for you. 

At OpenRoad Auto Group our 950+ Associates represent 18 new car brands and over 500 used vehicles at 22 locations in Canada and the United States.

At OpenRoad Auto Group we are proud of the automotive brands we represent and we encourage our team and guests to experience the cars first-hand. A test drive, new car owners nights, or Club OpenRoad event are some of the opportunities to get to know your vehicle and the OpenRoad team. 

As a member of your community, we believe in actively participating and doing our bit to support great neighbourhoods. You will see OpenRoad in your local community at sporting events and cultural festivals, and through our support of the Make-a-Wish Foundation.

Before you head off to search for more new or used cars, I personally invite you to learn more about our Club OpenRoad guest loyalty program. 

My team and I are committed to bringing you the best experience possible and we know there are always opportunities to be better and learn from others. To share your comments and feedback, please email me

Thanks for your time and safe motoring.