Our Story

At OpenRoad, we believe in the possibilities of a limitless future for both our customers and ourselves, whether it be new experiences, the freedom of choice, or the evolution of human mobility.

A vehicle means something different to everyone. A minivan is different from a four-door or a two-door the same way a used vehicle is different from a new supercar or a leased luxury vehicle. Options for accessing vehicles are also expanding beyond ownership or leasing. The possibilities are endless, narrowed only by each customer’s purpose and personality.

We at OpenRoad Auto Group understand this. We come out of a lineage of leaders who’ve been deeply involved in the automotive industry for nearly a century. Our history of continuous improvement and reaching targets has enabled us to believe in the possibilities of a limitless future for both ourselves and our customers.

Since launching our identity as OpenRoad Auto Group in 2000, we have grown to be the largest-volume automotive retail group in British Columbia. More importantly though, we are proud to be recognized as an automotive group that is committed to modernizing the car buying and ownership experience.

We serve our customers with 20 brands at 25 locations. Our breadth and depth of products and services ensure that every customer gets into the right vehicle. Ongoing training for our staff in product knowledge and hospitality creates a consistent customer experience for our guests as we help them navigate through a sea of options.

We offer open and honest discussions about pricing and financing in an effort to always improve upon the customer-centric experiences we provide. Our frank and transparent approach speaks to the respect and loyalty we seek to build with every customer relationship.

The strength of our group gives customers and our brand manufacturers the confidence they need to trust us and feel secure with the OpenRoad brand. It also empowers us to meaningfully engage with and positively impact the communities we serve through events, sponsorships and charitable efforts.

As new vehicles develop and technologies emerge, we are prepared to meet these challenges and seize upon opportunities with bold initiatives.

Looking into the future, for our customers and ourselves, we see Unlimited Possibilities Ahead.